Happy Sunday there โ Last week, inside The Intuitive Writing School Community, we held a 90-minute workshop on Finding Flow With Email. It was SO GOOD. Email is a struggle for a lot of people. Most business owners want to improve the flow of creating emails. They often feel stiff and worry about getting their points across. So they put off writing a hard email or they write it and then tweak it over and over to get it right. Maybe never sending the email at all. People wonder about how to write the greetings and closings and how long is too long? The workshop is available for members now. Non-members can join and watch right away. ๐ 3 tips for better email
Match your greeting to your recipient's greeting. If the person emailing you started off their email with, "Hi," "Hello," or "Hey," simply use the exact same greeting in your reply. This is an easy step to help your reader feel heard.
Reflect your recipient's language. Do this subtly. You're not going to use every word they use word for word. Notice the emotional words the person used in their email to you โย reflect some of these back. If someone says, "I'm struggling with what to eat every day..." you wouldn't respond and say, "I understand that you're frustrated figuring out what to eat every day." No, you'd use their language. "I appreciate struggling with what to eat every day." Speaking your audience's languages goes a long way to helping your reader (and potential client) feel seen.
Never close your email with this line. Well, close with it if you don't care about your reader and don't want a reply. It's this: "Don't hesitate to reach out if you have questions." I cringe every time I see this and I see it A LOT. What your reader sees is "DON'T" and "HESTITATE." Our brains don't process the negative and only see "hesitate," so, guess what people unconsciously do โ they hesitate. They worry about replying and asking questions. So they might do nothing.
With email, we want our readers to FEEL GOOD. If you're highly empathetic, you might notice that you mirror the language in your email replies intuitively. When our readers feel good, they're more likely to be receptive to our message or our asks. I'm working on a MASSIVE resource for email that will have swipe files for dozens of sticky and tricky situations that come up over email. Oddly, I'm having an inappropriate amount of fun with this. ๐ THIS WEEK โ> FREE CLASS: Writing Your Book With Nature's RhythmsWriting a book shouldn't be stressful, a struggle, or mean that you subsist on coffee and crackers. Writing a book WITH the flow of nature makes it feel easy, joyful, and fun. Join me in this live class on October 3, where you'll learn how to drop the stress and struggle and write your book while flowing WITH nature's rhythms โย mainly the moon. It's a fun and simple way to write and edit, and I'm excited to show it to you! I'll also be giving away a FREE spot in the Finding Flow 30-Day Writing Challenge to those who come to the class live. >> Register HERE << ๐ค๐๐ Jacqueline P.S. If you tend to be all business in your emails, one more simple way to make your message warm is to use emojis. |